Samsung now has more than 1.5 million unique weekly users for its Smart TV platform – an increase of 50 per cent over the past nine months.
A spokesman for Samsung said: “There has been a significant shift in the way people consume content in the UK. This change has helped the remarkable growth in users of the Samsung Smart Hub this year and shows that people are engaging with the content we have to offer more than ever before.
The Samsung Smart Hub provides access to catch-up TV from BBC iPlayer, ITV Player, 4oD and Demand 5, as well as UHD 4K content from partners such as Netflix.
Samsung said it will also soon be offering Amazon Instant Video as well as selected world cinema from MUBI and Curzon Hone Cinema.